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Sales Specialist in Retail (Dual-Qualification Training) Ausbildung in Germany

German name: Fachwirt/in - Vertrieb im Einzelhandel (doppelt qualifizierende Ausbildung)

The training as a Sales Specialist in Retail is a three-year, dual-qualification initial training program. It combines practical work in commercial enterprises with theoretical instruction at vocational schools and retail training centers. Upon successful completion, you acquire two recognized qualifications: Retail Merchant and Sales Specialist in Retail.

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What you do

  • Provide comprehensive customer advice and conduct sales consultations
  • Present products attractively and ensure merchandise care
  • Co-develop and implement sales and marketing strategies
  • Operate cash registers and process payment transactions
  • Monitor stock levels, initiate reorders, and optimize warehousing
  • Handle complaint management and customer loyalty measures
  • Guide and train sales staff

Requirements

  • At least a secondary school leaving certificate (Realschulabschluss)
  • Strong communication skills and customer orientation
  • Keen interest in trade, business, and sales
  • Friendly, service-oriented, and convincing demeanor
  • Organizational skills and ability to work in a team
  • Good command of German, both written and spoken
  • Basic knowledge of mathematics

Career prospects

  1. 1Taking on leading positions in retail (e.g., store manager, department head)
  2. 2Specialization in areas such as e-commerce, marketing, or purchasing
  3. 3Self-employment in retail or as a sales representative
  4. 4Further advanced training to become a Business Administrator or Trade Specialist
  5. 5Opportunity to study at a university of applied sciences (e.g., Business Administration, Retail Management)

Open positions

There are no open positions in this career right now. New positions come in several times a day.

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Frequently asked questions

Answers from our data on salary, length, German level and open positions.

How much do you earn in a Sales Specialist in Retail (Dual-Qualification Training) Ausbildung in Germany?

Usually 900 to 1,150 € a month. Pay rises with each year of training; the company sets the exact amount.

What German level do I need for a Sales Specialist in Retail (Dual-Qualification Training) Ausbildung?

Usually B2 German is enough. It is a guideline: some companies ask for more, some accept less.

What are the requirements for a Sales Specialist in Retail (Dual-Qualification Training) Ausbildung?

At least a secondary school leaving certificate (Realschulabschluss); Strong communication skills and customer orientation; Keen interest in trade, business, and sales; Friendly, service-oriented, and convincing demeanor.

Where can I find open Sales Specialist in Retail (Dual-Qualification Training) Ausbildung positions?

There are no open positions right now. New positions come in several times a day.

How to apply as a Sales Specialist in Retail (Dual-Qualification Training)

Create your German CV, no account needed. Then apply to one of the open positions.

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Career information is based on BERUFENET by the Federal Employment Agency.